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The Tail That Wags the Dog: The Hidden Power of Pricing
A founder called me recently, upset about how a “small” detail had upended an important client deal...
Ep 65 – Unlocking Funding With Financial Acumen
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Your Funding Decision IS Your Payday Decision: Play to Win
I talked to a founder recently who’d had a successful exit, when she made an offhand comment: “I’ll...
Ep 64 – Charging Ahead! Unexpected Paths to Market Success
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The Unsung Hero of Great Financial Models
I’ve often wondered why founders struggle so much to explain and defend their startup’s financial...
Ep 63 – Made for Medtech: The Essential Fundraising Guide
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How to Talk So Investors Love You
Founders I talk to are always looking for the edge, the hack, the “one thing” that will help them...
Ep 62 – Fundraising is a Marketing Game, and Other Non-obvious Insights
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The Problem of “Pitch-itis” And How to Cure It
I recently spoke to a founder who had won first place in a six-figure pitch competition. She was...