What founders and leaders say about working with us.
Shubha is a force of nature! Nothing could have quite prepared me for the 6-week workshop that she offered to the cleantech founders in our inaugural cohort!
She challenged our founders to think critically about each and every slide, how to look at everything from top-down and bottom-up, how to evaluate the market opportunity realistically, how to present their business strategy and value proposition sensibly, and most importantly how to look at all these concepts through a financial lens as they present them.
Financial storytelling is the universal language all stakeholders, from investors to customers, will understand and respond to. Thanks to Shubha, our entrepreneurs have a solid foundation to get it right!
Ozge Guney Altay, Ph.D.
Then-Director, Resurgence Cleantech Accelerator, Polsky Deep Tech Ventures
Polsky Center for Entrepreneurship and Innovation | THE UNIVERSITY OF CHICAGO
“Shubha’s session on financial storytelling was a true standout in our BrightEdge startup program—definitely one of the most impactful workshops we’ve delivered to our life sciences founders.
She brought a rare combination of deep financial expertise and clarity, delivering content that was not only actionable but directly tailored to the complex realities cancer-focused ventures face.
Her frameworks gave our founders a grounded, investor-aligned way to think about funding strategy and helped them understand what it really takes to build a credible financial story in this space. We can’t wait to have her back.
Farnaz Bakhshi, Ph.D
Director, Innovation
BrightEdge | Venture Arm of The American Cancer Society
Shubha is a phenomenal coach and speaker. Her financial storytelling concepts are spot on for early stage startups.
I appreciate her delivery of complex financial models in very simplified concepts that can be learned and understood by a STEM founder with no financial background and training.
Tanu Chatterji, PhD.
Associate Director of Startup Development
Adjunct Faculty, Bauer College of Business
Division of Energy and Innovation
University of Houston Technology Bridge
Shubha’s keynote on financial storytelling was a resounding success with entrepreneurs in the Cayman Islands.
I was particularly impressed by how her expertise and clear explanations made complex financial concepts accessible to everyone in the room.
The audience appreciated her presentation for its relevance, insightful examples, and the simplicity and honesty of her approach.
Althea West-Myers, Director
Cayman Islands Centre for Business Development
Cayman Islands Government
In the startup world, aspiring entrepreneurs are often bombarded with conflicting advice from self-proclaimed “gurus.”
Shubha is different. She cut through the noise, emphasizing the often-overlooked power of financial storytelling in shaping a business. Her structured framework helped our teams align their startup narratives with solid, backable proof—boosting their credibility with both customers and investors.
Her approach resonated deeply, sparking meaningful discussions that continued well beyond the session. I wholeheartedly recommend Shubha for anything related to financial storytelling—she’s truly brilliant.
Shivani Bhojwani
Startup Incubation Manager & Adjunct Faculty | Illinois Institute of Technology
Without doubt this is one of the most sophisticated knowledge sources a founder needs to build their financial story.
I’d easily trade a majority of my time in any accelerator program to focus on the contents you provided. Every minute I get to learn from you is a big gain.
H.Heidari, Ph.D | Founder & CEO, C+UP
Resurgence Cleantech Accelerator | Polsky Center at the University of Chicago
Shubha is one of the most phenomenal mentors I have ever had the pleasure of meeting and learning from. Having attended accelerators like Techstars, Blackstone Launchpad, Venturewell, and many others, I can confidently say that my understanding of financial modeling progressed more with Shubha than in any other program.
Her disciplined, step-by-step approach transformed abstract and complex concepts into tangible and concrete insights. She is hands down the best financial mentor and advisor one could hope for in a startup! Highly highly recommend her!
Longsha Liu, CEO and Co Founder, Vita Innovations (Techstars ‘24)
Knight Hennessy Scholar and MD Candidate at Stanford University
I appreciate how knowledgeable and insightful Shubha’s approach is in helping founders with their financial storytelling. She provides specific examples of what investors are looking for in pitching a startup and explains it in easy to understand terms.
I was able to develop key financial metrics for my pitch which was extremely beneficial since we are pre-revenue. It also instilled confidence in my ability to tell our financial story.
I really appreciate Shubha’s direct and disciplined approach and her ability to break down generalized financial metrics into specific examples for your particular situation.
Christine Schwartz, Cofounder
Virtual Round Ballers (sports tech)
Thank you so much for the incredible session at BrightEdge —it was truly the best I’ve ever attended across any entrepreneurship program, and I’ve done quite a few!
Luba Perry, PhD | Senior Scientist, Wyss Institute @ Harvard University
Co-Founder, ReConstruct Bio | BrightEdge Accelerator | American Cancer Society
Shubha’s insights were incredibly clear, relevant, invaluable and complete!
Michael Girardi, MD
Professor and Vice Chair, Department of Dermatology, Yale School of Medicine
BrightEdge Accelerator | American Cancer Society
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